Custom labels are an essential component of branding and packaging for businesses. They convey vital information and leave a lasting impression on customers.
However, there is a widespread notion that custom labels are a costly affair, which isn’t true.
When you choose a responsible label printer company that strives to provide you with the best labels at affordable prices, printing custom labels will not remain a pricey deal.
This article combines the tips and tricks used by the best label printing company to deliver top-notch custom labels at affordable pricing. Read on to learn more about cost-cutting on custom labels.
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What are Custom Labels?
Before we dive into cost-saving strategies, let’s clarify what a custom label is. These specialized labels feature unique designs, branding elements, and information relevant to the product.
These make the brand stand out in the crowd and easily identifiable by the target customers.
How to Save Costs With Custom Labels?
Custom labels require specialized paper, printing techniques, unique ornamentation, and much more to make it look unique in the lot. All of this will add up to the company’s label printing costs.
However, working with the best food label printer company and employing a strategic approach can help in cost-cutting. Here is how:
Choose the Right Printing Technology
Custom label printing relies on various technologies, but the choice of technology can significantly impact your costs. Digital printing technology is a fantastic option for businesses with print requirements below 10,000 labels. It offers several advantages:
- No Setup Costs: Unlike traditional printing methods that involve costly setup fees, digital printing doesn’t require plates or screens, saving you money from the start.
- Quick Turnaround: Digital printing is high-speed and efficient. You can have your labels ready in a shorter time frame, reducing labour costs and potential delays.
- High-Quality Results: Despite being cost-effective, digital printing doesn’t compromise quality. You’ll get sharp, vibrant labels that do justice to your brand.
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Opt For a Gauge Material
The material you choose for your custom labels plays a pivotal role in both appearance and cost. Lower gauge, thinner yet durable materials can be a cost-effective choice. Here’s how they benefit your budget:
- Cost Savings: Thinner materials are often more affordable per square meter, resulting in direct cost savings. It is particularly advantageous when ordering in larger quantities.
- Reduced Weight: Thinner materials weigh less, which can lead to savings on shipping costs, especially if you distribute products over long distances.
- Eco-Friendly: Thin materials are often more environmentally friendly as they require fewer resources during production and transportation.
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Consider Reducing the Label Size
While conveying all the necessary information on your labels is essential, consider whether you can reduce the label size without compromising usability. Here’s how this can save you money:
- Material Savings: Smaller labels require less material, reducing material costs. If you’re printing a substantial volume, this can add up to significant savings.
- Faster Printing: A label printer can print on smaller labels quickly, leading to reduced labour costs and potentially shorter lead times.
- Aesthetic Appeal: Compact labels can also create a unique visual impact, making your products stand out on the shelves.
Scrutinise the Order Volume
Ordering labels in bulk is tempting, thinking it will save you money in the long run. However, if your packaging or branding frequently changes, this may not be the most cost-effective approach. Here’s why:
- Waste Reduction: Constant changes can render bulk-printed labels obsolete, resulting in waste and additional expenses.
- Adaptability: Ordering in smaller volumes allows you to adapt your labels to evolving marketing strategies, product variations, or regulatory requirements without excess inventory.
- Cash Flow Management: Smaller, frequent orders can help you manage cash flow better, as you won’t tie up resources in excess label inventory.
Place Bulk Orders
On the other hand, if your business maintains consistent packaging and branding, placing bulk orders can be a smart financial move. Here are the benefits:
- Cost Per Unit: Bulk orders often come with lower costs per label. It can translate into substantial savings when ordering large quantities.
- Inventory Management: With a surplus of labels, you won’t need to worry about reordering as frequently, saving time and resources.
- Consistency: Bulk orders ensure a consistent supply of labels, vital for maintaining brand consistency and meeting customer demand.
What are the Benefits of Using Custom Labels?
Custom labels exhibit multiple benefits, especially if you are a new brand finding your space in the ever-growing market. Here are a few of them:
- Enhanced Branding: Custom labels allow you to showcase your brand’s unique personality and message, leaving a lasting impression on customers.
- Tailored Information: You can include specific product details, instructions, and branding elements to convey your message effectively.
- Product Differentiation: Custom labels help your products stand out on the shelf, increasing their visibility and appeal.
- Flexibility: You can adapt your labels to changing marketing strategies and product variations.
- Professional Appearance: Custom labels give your products a polished, professional look that instills consumer trust.
Concluding Words
Incorporating custom labels into your packaging strategy doesn’t have to break the bank. By following these cost-saving strategies, you can ensure your labels are budget-friendly and effective. Remember to choose the right printing technology, material, label size, and order volume to suit your business needs.
Partner With DAL – The Best Label Printing Company
Regarding custom labels, partnering with DAL is a smart choice. DAL stands out as the best label printing company, offering affordable prices without compromising quality. With their expertise and dedication to delivering top-notch custom labels, you can enhance your brand’s presence while keeping costs in check. Trust DAL to bring your label ideas to life while saving you money.